Whenever I think of companies that I no longer wish to deal with, the first thing that enters my mind is a poor customer service experience. This usually involves a time when I had a problem and was unable to get through to the company involved. The times when I was greeted by the friendly voice of an outsourced customer service call center, have always stuck in my mind as proof that the company that I was dealing with actually cared whether or not I was able to be assisted.
This may sound like a small thing, but I can assure you that it is not. I happen to run an extremely popular and well read website that does customer service reviews. When I run into a situation where all I got was a recording (or no answer at all), I write about it and people read it. So, when you consider using an outsourced customer service center for your business, remember – one dissatisfied customer can influence many others.